Mark’s & Spencer (or M & S, as most people call it), a leading British retailer that sells clothes, home decor items, luxury food products and flowers, has created the world’s first Quick Response (QR) Code made out of fresh flowers. The massive 5m (16fr) x 3m (10ft) floral code was made using almost 10, 000 fresh flowers, including pink roses, daisies and cymbidium orchids.
The code was displayed at the Westfield White City, a major shopping centre in London, UK from March 4th to the 10th. M & S were hoping to target shoppers looking for Mother’s Day gifts (the UK celebrates Mother’s day on the second Sunday in March). The interactive QR code enabled shoppers to order flowers through their phone. And by downloading the M & S app, they also had a chance to win a year’s supply of flowers.
In keeping with M & S’s goal to become the world’s most sustainable major retailer by 2015, all the flowers from the event will be composted.
And to all of our readers in the UK, Happy Mother’s Day! May your day be filled with joy, love, happiness and of course, flowers!
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